Really. Kellogg's says so. It's right here on the front of the box - look for yourself.
Coincidentally, this packaging hit the shelves in May, just shortly after the first few cases of H1N1 (swine flu) hit the news and consumers started protecting themselves. Kellogg's says this new "immunity support" claim follows their new formulation for Cocoa Krispies where they added more vitamins.
Whether you think this is opportunistic marketing or a genuine effort to help parents boost their child's immunity, you should know this: adding vitamins to products that aren't good for your child to begin with, doesn't make it good for your child.
Adding vitamins to chicken fried steak, donuts or ice cream doesn't make it a healthy choice.
The good news is that there are several proven ways to boost our immune system with foods like:
- including yogurt with live culture probiotics to maintain a healthy balance of good bacteria in our gut
- enjoying high-antioxidant foods on a daily basis. These are primarily the bright-color fruits and vegetables like spinach, sweet potatoes, blueberries
- adding two cloves of garlic to your meals each day to fight of viruses
- drink several cups of black or green tea daily to boost your immunity power with L-theanine
It's tough to make the right choices for our families at the grocery store, especially with messages like this. My advice: if the claim sounds too good to be true, it is. Follow your gut.
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